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Rao Muhammad Yousuf is a celebrated figure in Pakistan’s fashion and textile industry, known for his transformative contributions, innovative training programs, and leadership. His inspiring journey from media to fashion is a testament to his diverse skill set and dedication to empowering aspiring designers.
Educational Background and Early Career
Rao Yousuf holds an MBA from Punjab University, equipping him with strong business acumen that has greatly influenced his professional ventures. He began his career in media in 2000, where he gained extensive experience in operations and management.
- Regional Manager Operations: He served as the Regional Manager Operations for Orient McCann Erickson, a leading advertising agency, where he honed his skills in strategic planning and execution.
- Media Manager: He also worked as the Media Manager for WAVES Industries, further enriching his expertise in brand management and marketing.
These roles laid the foundation for his entrepreneurial spirit and later contributed to his success in the fashion and textile industry.
Transition to Fashion and Textile
In 2006, Rao Yousuf shifted his focus to the fashion industry, combining his creativity with his business expertise. A year later, he established Needle Crafts Pakistan, a platform that has since become a beacon of professional training in embroidery digitizing and digital textile design.
He further enhanced his qualifications by pursuing professional training in Digital Textile Design at the Pakistan School of Fashion Design, ensuring that he could deliver industry-relevant knowledge to his students.
Milestones in Fashion and Textile
- 2007: Founded Needle Crafts Pakistan to cater to the growing needs of the fashion and textile industry.
- 2008: Launched professional training programs in Wilcom Digitizing, Embroidery Sketching, and Digital Textile Design, bridging the gap between industry needs and academic training.
- Over the years, his organization has certified more than 12,000 design enthusiasts, many of whom now work with prestigious fashion brands and textile companies worldwide.
Affiliations and Recognitions
- Affiliated Trainer: Rao Yousuf is an esteemed trainer with the Skill Development Council, National Training Bureau, Government of Pakistan, where he continues to mentor and inspire.
- Needle Crafts Pakistan: Beyond training, his organization provides embroidery digitizing services to a global clientele, making it a trusted name in the industry.
Leadership and Vision
Rao Muhammad Yousuf’s journey reflects a unique blend of media, business, and fashion expertise. As the CEO of Needle Crafts Pakistan, he remains committed to innovation, quality education, and skill development. His vision is to promote Pakistani talent globally by equipping his trainees with cutting-edge skills and knowledge.
Notable Achievements
- 17+ years of experience in the fashion and textile industry.
- Trained and certified over 12,000 students globally, many of whom work with leading fashion brands.
- Successfully transitioned from media management to fashion and textile entrepreneurship.
- Developed a comprehensive training system that empowers newcomers and professionals in embroidery digitizing.
Legacy and Inspiration
Rao Muhammad Yousuf’s inspiring career, from a media professional to a trailblazer in fashion design and training, highlights his versatility, determination, and commitment to excellence. His contributions continue to shape the future of Pakistan’s fashion and textile industry while leaving a lasting impact on the lives of countless design enthusiasts.
“ELNAZ” a Garment Brand
In addition to his work at Needle Crafts Pakistan, Rao Muhammad Yousuf created his garment brand ELNAZ, serving as both a B2B and B2C online seller in stitched and unstitched suiting. His brand is making waves in the fashion industry with quality offerings to a broad customer base.
With his blend of business acumen, creative expertise, and passion for education, Rao Muhammad Yousuf stands as a beacon of innovation and leadership, ensuring that the next generation of designers is equipped for global success.
Contact Info:
Rao Muhammad Yousuf
CEO-Director Training
Cell: +92 323 842 7523
E-mail: [email protected]