POWERFUL TEAM
We are The Team of Enthusiasts
Fauzia Gulnar
Chairperson
Fauzia Gulnar, a renowned fashion designer and Chairperson of Needle Crafts Pakistan, is a visionary force in the Pakistani fashion industry. Her passion for traditional Pakistani embroidery, coupled with her keen eye for contemporary design, has transformed Needle Crafts Pakistan into a hub of creativity and innovation.
Fauzia Gulnar’s journey in the fashion world began with a deep-rooted fascination for the intricate artistry of traditional Pakistani embroidery. Inspired by the rich heritage of her homeland, she embarked on a mission to revive and elevate these time-honored techniques. Under her leadership, Needle Crafts Pakistan has become a leading center for the preservation and promotion of traditional embroidery, showcasing the exquisite craftsmanship of Pakistani artisans to the world.
Beyond preserving tradition, Fauzia Gulnar is also a pioneer in contemporary embroidery design. Her innovative approach seamlessly blends traditional motifs with modern aesthetics, resulting in collections that are both timeless and captivating. Her designs exude elegance and sophistication, appealing to a discerning clientele both within Pakistan and internationally.
Fauzia Gulnar’s commitment to quality and ethical practices is unwavering. She insists on using only the finest materials and ensures that her artisans are treated fairly and compensated appropriately. This dedication to ethical production has earned Needle Crafts Pakistan a well-deserved reputation as a socially responsible brand.
Fauzia Gulnar’s contributions to the Pakistani fashion industry have not gone unnoticed. She has received numerous accolades for her design excellence and her commitment to preserving traditional embroidery techniques. Her work has been featured in renowned fashion publications and showcased at prestigious international events.
As Fauzia Gulnar continues to shape the landscape of Pakistani fashion, her legacy will undoubtedly endure. Her passion for traditional embroidery, her innovative design approach, and her dedication to ethical practices have transformed Needle Crafts Pakistan into a beacon of creativity and cultural preservation.
A Visionary Pioneer in Design and Production
Rao Muhammad Yusuf is a celebrated name in Pakistan’s fashion and textile industry, who is recognized for his pioneering work, state-of-the-art training sessions, and mentorship. His extraordinary career transition from media to fashion is evidence of his multidisciplinary skills and dedication to empowering the next generation of designers.
Educational Background
and Early Career
Rao Yusuf holds an MBA from Punjab University, which has immense business acumen and has contributed hugely to his working life. Rao Yusuf joined the media in 2000 and gained valuable experience in operations and management.
Regional Manager Operations: He served as Regional Manager Operations in Orient McCann Erickson, one of the large advertisement agencies, where he developed expertise in planning and execution.
Media Manager: He was also the Media Manager of WAVES Industries, further expanding his experience in brand management and marketing.
These experiences became the foundation blocks of his entrepreneurial attitude and subsequently opened the door to his achievement in the fashion and textile industry.
Transition to Fashion and Textile
In 2006, Rao Yousuf shifted his focus to the fashion industry, combining his creativity with his business expertise. A year later, he established Needle Crafts Pakistan, a platform that has since become a beacon of professional training in embroidery digitizing and digital textile design.
He once again enhanced his own qualifications by choosing professional education in Digital Textile Design from the Pakistan School of Fashion Design, in order to be able to present industry-relevant course material.
Milestones in Fashion and Textile
2007: Founded Needle Crafts Pakistan with the intention of addressing the growing interest-demanding needs of the fashion textile industry.
2008: Launched professional training programs in Wilcom Digitizing, Embroidery Sketching, and Digital Textile Design, filling the industry-need gap with academic training.
Since its start, his company has certified more than 12,000 design lovers, who now work for leading fashion companies and textile industries around the world.
Affiliations and Honors
Affiliated Trainer: Rao Yousuf is an esteemed trainer of the Skill Development Council, National Training Bureau, Government of Pakistan, where he continues to train and motivate.
Needle Crafts Pakistan: Alongside training, his organization provides embroidery digitizing services to a global clientele, which makes it a force to be reckoned with in the industry.
Leadership and Vision
Rao Muhammad Yusuf’s background is a unique blend of media, business, and fashion expertise. He is the CEO of Needle Crafts Pakistan and remains committed to innovation, quality education, and skill development. His aspiration is to popularize Pakistani talent globally by imparting his trainees with innovative skills and knowledge.
Awards and Recognition
17+ years of experience in the fashion and textile industry.
Trained and certified over 12,000 students globally, most of whom work for leading fashion companies.
Successfully transitioned from media management to fashion and textile entrepreneurship.
Developed a complete training system that empowers beginners and professionals in embroidery digitizing.
Legacy and Inspiration
Rao Muhammad Yousuf’s brilliant career journey, starting as a media person and turning into a fashion design innovator and coach, most clearly demonstrates his versatility, determination, and passion for quality. His creations continue to define the evolution of Pakistan’s textile and fashion sector while making imprints in the lives of thousands of design students.
“ELNAZ” a Garment Brand
In addition to Needle Crafts Pakistan, Rao Muhammad Yousuf has also established his own apparel brand ELNAZ as an online B2B as well as B2C retailer of stitched as well as unstitched suiting. His company is creating a huge splash within the fashion world through quality goods for a mass consumer base.
With his blend of business acumen, design competence, and scholastic inclination, Rao Muhammad Yousuf is a fine example of innovator and leadership who ensures future designers are groomed for achievement in the global market.
📞 Get in Touch
For collaborations, training inquiries, or business partnerships, reach out to:
📌 Rao Muhammad Yousuf
📍 CEO-Director Training, Needle Crafts Pakistan
📱 Cell: +92 323 842 7523
📧 Email: [email protected]
Amina Qaiser
Director Examination
Director of Examinations, Needle Crafts Pakistan her role is pivotal in shaping the institute’s commitment to academic integrity, fairness, and creativity. Amina Qaisar’s contributions to strategic examination design, innovative assessment methods, and her unwavering dedication to the success of students.
Strategic Examination Design: Amina Qaisar’s approach to examination design transcends the conventional. Recognizing that assessing the depth of a student’s understanding requires more than rote memorization, she crafts examinations that challenge students to apply theoretical knowledge to practical scenarios. This not only hones their skills but also prepares them for the dynamic demands of the embroidery design industry.
At Needle Crafts Pakistan where innovation is paramount, Amina Qaisar leads the charge for cutting-edge assessment methods. By incorporating practical projects, real-world simulations, and collaborative assessments, she ensures that students aren’t merely evaluated on theoretical knowledge but are also tested on their ability to transform ideas into tangible creations. This forward-thinking approach keeps students at the forefront of industry trends.
Amina Qaisar’s commitment to fairness and transparency is the bedrock of her examination philosophy. Rigorous measures are employed to maintain unbiased evaluation processes, instilling confidence in both students and industry partners. This commitment to fairness not only upholds the institute’s certifications but fosters an environment where merit is recognized and
The true measure of Amina Qaisar’s effectiveness lies in the success of the institute’s graduates. By placing a strong emphasis on practical skills, innovation, and fair evaluation, she has played a key role in shaping students who not only excel in examinations but also make substantial contributions to the embroidery design industry. Her impact resonates through the achievements of the institute’s alumni, who emerge not just as skilled artists but as pioneers in the ever-evolving field.
Amina Qaisar’s leadership as the Director of Examinations Needle Crafts is instrumental in shaping the future of the craft. Through visionary strategies, innovative assessment techniques, and an unwavering commitment to student success, she ensures that [Embroidery Design Institute] remains a stronghold of excellence. Graduates under her guidance don’t just carry a certificate; they carry a legacy of pioneering spirit into the ever-evolving world of embroidery design.